I design and deploy emails on a weekly basis, reaching an audience of over 2 million Moen owners. My work spans a range of initiatives, from promotional campaigns and engagement efforts to strengthening brand equity and creating automated workflows. Each email is carefully crafted to align with the specific content and featured products. Additionally, I’ve designed targeted emails for Moen Smart Water Network product owners, ensuring a personalized experience for each segment.
Moen DTC Email Campaigns
MY ROLE
Digital Designer
SOFTWARE USED
Figma + Adobe XD
The Love Your Bath
Fall Savings Event
This email series highlighted a promotion on Moen's black and gold product line. Each email in the series was strategically crafted to build anticipation and drive conversions, with the first email introducing the sale and showcasing key products, the second emphasizing product benefits, and the third creating a sense of urgency with a countdown to the sale’s end. After designing the first email, I maintained consistency throughout the series by carrying over key design elements, such as color and layout, to create a cohesive and visually unified experience.
The Summer Sale
Email Series
This email series highlighted a promotion on Moen's OSMI products for sale during the week of 4th of July . Each email in the series was strategically crafted to build anticipation and drive conversions. This was a 5 email series. After designing the first email, I maintained consistency throughout the series by carrying over key design elements, such as the hero banner to create a cohesive and visually unified experience.